NON-PROFIT VIDEO PRODUCTION
RaffertyWeiss Media has produced hundreds of non-profit video productions for the largest and most recognizable names in the industry. We have produced many award-winning videos for United Way Worldwide, American Red Cross, Combined Federal Campaign, Global Impact and Women for Women International to name a few. These are a just a few non-profit organizations that have called upon RaffertyWeiss Media to produce powerful fundraising pieces, online videos and public service announcements (PSAs).
Our clients have used our non-profit video production services as a tool in a variety of ways — to help raise money and awareness, as an opportunity to promote and support their brand, cause or organization, and as a way to connect with donors on an emotional level.
Our unique creative approach to producing non-profit videos always creates a sense of urgency while delivering your organization’s message with compelling and emotional visuals. Below are a few case studies about how RaffertyWeiss Media’s non-profit video productions influence, persuade, move, motivate, educate and inform.
The American Red Cross partnered with us to produce their national TV and radio campaign, “Change A Life”. This campaign has been airing for several years now and has earned over $100 million in earned media from cable and network outlets across the country. This campaign has been so successful for many reasons but the feedback from the news directors on “why” these PSAs have received so much donated time (earned media) has been because of the high-quality production and positive messaging of these public service announcements.
On the video production side, RaffertyWeiss Media has produced close to eighty local and national fundraising campaign videos for the United Way Worldwide, the Combined Federal Campaign of the National Capital Area and Global Impact. Our genre of fundraising videos have included two-minute online web videos asking donors to consider making a matching gift to producing a five minute scripted humor piece engaging a larger federal government donor audience to consider giving a percentage of their monthly salary to a cause of their choice.
We work well with both large and small non-profit organizations because of our experience, expertise and understanding of the non-profit environment.