How Much Does a Video Cost?

number of days taping, travel and the length of video that you are looking to produce. We have produced videos from $5,000 to over $100,000. If you are looking to have a video produced, give a call today or fill out a form and will gladly provide you with a quote.

How Many Revisions Do I Get?

We give our clients a rough cut, fine cut and final cut for each video we produce. Although it isn't a hard and fast rule but we do try to stick to this with each project.

How Do I Get Started on Making My Video?

The first thing to do is to discuss the why, what and how of the video. An initial meeting followed up with a short creative brief will help get the mission, objectives and intended audience in place.

We Are Not Located in the DC Area. Is This an Issue for Production?

This is not an issue at all. We have clients from all over the country and even around the world. Technology and our bandwidth of production crews has changed the way we do business globally.

What Is the Process to Get a Video Produced?

To get a video produced we break it down into a three-step process. The first step is Pre-production. This is where the meetings, phone calls, scripting and storyboards are created. The next step is Production. This is where the video crew captures the story from a variety of locations. The final step is Post-Production. This is where the editing, music, graphics and the final videos are produced.

What Format Will I Receive My Video Files?

We deliver all types of video files for websites, social media platforms, digital signage, cable, broadcast and streaming outlets.

What Kind of Equipment Do You Use?

We use whatever video and editing equipment that is best for your project. We tailor the equipment and crew to meet each client's needs and production level. Technology is constantly evolving and we use the latest equipment once it hits the market.

What Can I Can Do to Make the Process Easier?

It is always helpful when a potential client sends us other video samples of the type of video or animation they may want to produce. This helps us see the production quality and the type of "look and feel" they may be looking for.

What Is the Length of One Production Day?

Our normal production days are ten hours long. With a 30 minute lunch break there of course. :)

What Is the Typical Turnaround Time?

The typical turnaround time for a video depends on the complexity of the production. We have turned videos around in 2-3 days but normally you are looking at 2-4 weeks from start to finish.

What Is Better, Animation or Live Action?

Animation is great for explaining technical or complex messages in a short amount of time. It also tends to have a longer shelf life than live action. Live action video is great because you get to see and hear the visuals of the particular person talking or see the real environment of that company or organization.

Animation is great for explaining technical or complex messages in a short amount of time. It also tends to have a longer shelf life than live action. Live action video is great because you get to see and hear the visuals of the particular person talking or see the real environment of that company or organization. Do You Add Voice Overs and Music?

Yes. We cast voiceover talent and search for music for each video we produce.

High Quality PSA Video Production Company DC, VA & MD

Someone operating video editing platform

Public service announcements (PSAs) remain among the most powerful and cost-effective ways organizations and federal government agencies communicate essential messages to the public. Despite their proven impact, many brands, nonprofits, and government agencies still overlook the potential of a well-produced PSA campaign, especially on television and social media platforms.

If you're looking to raise awareness, change behaviors, or inspire action, a high-quality PSA can make all the difference to help propel your mission forward and raise awareness around your campaign.

At RaffertyWeiss Media, we are a PSA Video Production Company that specializes in creating professional TV PSA campaigns that not only capture attention but also drive meaningful results. From script to screen, we guide you through every step to ensure your message resonates with the audiences who need to hear it most.

‍Expert Public Service Announcement Production That Drives Results
‍At RaffertyWeiss Media, our team delivers end-to-end PSA video production services tailored to your mission and message. With decades of experience in the industry, we understand how to craft a PSA that stands out creatively and strategically.

We don’t just produce videos—we create TV and social media PSA campaigns designed for impact.

Our PSA production process includes:

- Strategic Collaboration and Creative Development
‍We start with an in-depth consultation to understand your organization’s goals, target audience, and core message. From there, our creative team works with you to develop a strong concept and a compelling script that aligns with your brand voice and objectives.

- Full-Service Video Production
‍From pre-production planning to on-location filming and post-production editing, we manage every detail. Our award-winning directors, cinematographers, and editors use top-tier equipment and techniques to create a final product that looks and feels premium.

- Distribution-Ready Formats for Maximum Reach
‍Once your PSA is finalized, we prepare it for local, regional, and national TV broadcast and social media platforms, ensuring it meets all technical requirements. We can also adapt your PSA for digital distribution, radio, and print to maximize campaign reach.

‍Real Results, Real Impact
‍Over the years, RaffertyWeiss Media has helped numerous federal, state, and local government agencies, nonprofit organizations, and advocacy groups bring their missions to life through high-quality PSAs. We understand the importance of storytelling that connects, and we know how to deliver that story in a way that compels viewers to act.

When you partner with us, you’re not just getting a video—you’re getting a team of media professionals passionate about helping you make a difference.

‍Let’s Bring Your PSA Vision to Life
‍If your organization is ready to expand its reach and communicate with impact, RaffertyWeiss Media is here to help. Our experienced team is ready to collaborate on a PSA campaign that educates, inspires, and motivates action.

‍Contact us today to get started on your next public service announcement. Together, we can create something powerful—something that truly makes a difference.

Two people seated in white armchairs facing each other in a well-lit room with film equipment and lights set up around them.

If you're looking to raise awareness, change behaviors, or inspire action, a high-quality PSA can make all the difference to help propel your mission forward and raise awareness around your campaign.

At RaffertyWeiss Media, we are a PSA Video Production Company that specializes in creating professional TV PSA campaigns that not only capture attention but also drive meaningful results. From script to screen, we guide you through every step to ensure your message resonates with the audiences who need to hear it most.

Expert Public Service Announcement Production That Drives Results

At RaffertyWeiss Media, our team delivers end-to-end PSA video production services tailored to your mission and message. With decades of experience in the industry, we understand how to craft a PSA that stands out creatively and strategically.

We don’t just produce videos—we create TV and social media PSA campaigns designed for impact.

Our PSA Production Process Includes:

Strategic Collaboration and Creative Development – We start with an in-depth consultation to understand your organization’s goals, target audience, and core message. From there, our creative team works with you to develop a strong concept and a compelling script that aligns with your brand voice and objectives.
Full-Service Video Production – From pre-production planning to on-location filming and post-production editing, we manage every detail. Our award-winning directors, cinematographers, and editors use top-tier equipment and techniques to create a final product that looks and feels premium.
Distribution-Ready Formats for Maximum Reach – ‍Once your PSA is finalized, we prepare it for local, regional, and national TV broadcastand social media platforms, ensuring it meets all technical requirements. We can also adapt your PSA for digital distribution, radio, and print to maximize campaign reach.

Elderly woman wearing glasses and a light pink sweater sitting on a porch, being filmed with a microphone overhead and a man observing nearby.

Cameraman adjusting professional video camera filming two women working at a desk in a studio.

Real Results, Real Impact

RaffertyWeiss Media has produced federal PSA campaigns for the Office of Disability Employment Policy (ODEP/Department of Labor), the Centers for Medicare and Medicaid Services, the Department of Homeland Security, the Centers for Disease Control and Prevention, the Maryland Department of Health, and the Prevent Cancer Foundation, among others. Our campaigns have aired on national network and cable television in English and Spanish, reaching millions of Americans across public health, disability employment, and safety initiatives. When you partner with us, you get a team that has navigated federal review cycles, multi-stakeholder approval chains, and Section 508 compliance requirements, and still delivered broadcast-quality work that moves audiences to act.

When you partner with us, you’re not just getting a video—you’re getting a team of media professionals passionate about helping you make a difference.

Let's Bring Your PSA Vision To Life

‍If your organization is ready to expand its reach and communicate with impact, RaffertyWeiss Media is here to help. Our experienced team is ready to collaborate on a PSA campaign that educates, inspires, and motivates action.

‍Contact us today to get started on your next public service announcement. Together, we can create something powerful—something that truly makes a difference.

PSA Production FAQ

Have you ever watched a short, moving video or heard a powerful radio ad that made you think and possibly even changed your behavior? That's the transformative power of Public Service Announcements (PSAs). PSAs are more than just ads; they're key tools for social good. They aim to inform, educate, and inspire action on critical issues such as public health and environmental conservation. In a world full of commercial messages, delivering a message of fundamental importance is both an art and a science, offering hope and inspiration for a better future.

Creating an effective PSA takes more than good intentions. It involves strategic planning, creative execution, and an understanding of human psychology to connect with the audience effectively. It's about turning complex issues into clear, emotional stories. This guide will simplify the PSA production journey, from the first idea to its impactful broadcast across various media. We'll explore how to craft a memorable message, navigate the production process, and ensure your call to action reaches those who need it most, turning awareness into tangible change. Remember, storytelling is a powerful tool for engaging and connecting with your audience.

What Makes an Impactful Public Service Announcement?

A practical Public Service Announcement (PSA) conveys a clear and concise message. It connects emotionally and inspires action or change. Rather than just sharing facts, it appeals to the audience's values and highlights a solvable problem with a clear solution. Good PSAs are memorable. They often use storytelling or strong visuals to make a lasting impact. This helps viewers understand the message and can lead to changes in perception or direct involvement.

Real Results: RaffertyWeiss Media produced the “Buckle Up & Survive” PSA campaign for the Defense Safety Oversight Council, a national broadcast safety campaign designed to change driver behavior across military and civilian audiences. We also produced the Campaign for Disability Employment PSA series for ODEP, which aired nationally in English and Spanish on network and cable television and was recognized with multiple national awards for its impact on public attitudes toward disability employment.

Takeaway: Aim for clear messaging, connect emotionally, and include a strong call to action to boost your PSA's effectiveness. Clear messaging not only informs your audience but also instills confidence in your cause and your ability to make a difference.

How Do You Identify the Core Message for a PSA?

Identifying the core message for a PSA means understanding the issue, the desired outcome, and what your audience thinks. Begin by researching to determine the primary problem. Then, create a clear and memorable statement that your audience can act on. This message should be easy to grasp but thought-provoking. It's about pinpointing the "one thing" you want people to remember.

Real Results: The Campaign for Disability Employment PSA series, produced by RaffertyWeiss Media for the Department of Labor, distilled a complex policy message - the economic value of hiring people with disabilities - into a single, emotionally resonant campaign that resonated with small business owners nationwide.

Takeaway: Distill your message into a single, concise statement. It should clearly state the problem and provide a solution.

Who Is the Target Audience for a Typical PSA, and Why Does It Matter?

The target audience for a typical PSA varies based on the issue. Identifying them is crucial because it affects tone, language, and distribution. Knowing their demographics and beliefs helps tailor the message effectively. This approach can overcome skepticism or apathy. A message for teenagers is different from one for senior citizens, ensuring it is relevant. Without a specific target, your PSA risks losing impact.

Real Results: The Campaign for Disability Employment PSA series was specifically targeted at owners of small and medium-sized businesses - a defined audience with the power to act on the message. RaffertyWeiss Media produced both English and Spanish versions to reach that audience across diverse communities nationwide.

Takeaway: Clearly define your audience. This helps you customize your PSA's content and delivery for better impact.

What Are the Critical Legal and Ethical Considerations in PSA Production?

Key legal and ethical points in PSA production include securing rights and clearances for all copyrighted materials and talent. You need permissions for music, stock footage, and likenesses to avoid legal issues. Ethically, PSAs should share information responsibly. They must not use fear tactics without offering solutions and should promote inclusivity and diversity. Following these guidelines builds trust and maintains credibility.

Real Results: RaffertyWeiss Media follows rigorous clearance and compliance protocols on every PSA production, including talent releases, music licensing, and Section 508 accessibility requirements for all federal clients.

Takeaway: Focus on legal clearances and clear messaging. This maintains your credibility and helps you avoid costly disputes.

How Does Emotional Resonance Contribute to a Psa’s Success?

Emotional resonance boosts a PSA's success by making the message memorable and relatable. This creates a deeper bond with the audience. A PSA that evokes empathy, hope, or urgency is more likely to be remembered and acted upon than one that just presents facts. Storytelling, strong imagery, and moving music help establish this emotional connection, transforming passive viewers into active participants. This connection often inspires people to change their behavior or support a cause.

Real Results: RaffertyWeiss Media's PSA for the 988 Crisis Line (Maryland Department of Health) used personal storytelling to connect viewers with mental health resources, combining emotional authenticity with a clear, actionable call to reach people in crisis.

Takeaway: Use emotional stories in your PSA. This helps connect with your audience and encourages action.

PSA Video Production Company Washington D.C.

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Expert Public Service Announcement Production That Drives Results

Our PSA Production Process Includes:

Real Results, Real Impact

Let's Bring Your PSA Vision To Life

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