Tips on Making a Quality Video

There is a huge difference between a high-quality video and a poor-quality video, and it shows. Even a few tweaks in the production process can make all the difference! We are going to discuss a few tips on how to better prepare and create a better-quality video.

1. Use a high-quality camera. The equipment you use is crucial to the outcome of the video. If you don’t have quality equipment, borrow, or rent some. It will show!
2. Pick a good location with great lighting. Natural lighting is wonderful. If you are shooting an interview indoors, make sure it is in an area that has a lot of windows and natural light. Avoid dark rooms or at least if you are going to film in a room without a lot of natural light, make sure to have multiple light sources.
3. Use a clean space. In addition to lighting, you want to make sure the set is clean and decluttered. If you are interviewing someone in their office, for example, clear any papers, books or unnecessary objects so the person speaking is the focal point and their aren’t random distractions.
4. Find the right angle. When you are shooting a person, you want to make sure to get them at the best angle. Always do a quick test run to make sure the angle is good before shooting the entire interview.
5. Have energy! Energy comes through and keeps people engaged. Whether it is you doing the speaking or someone else, make sure there is a lot of energy coming through. Energy isn’t just tone, but also comes across through body language, smiling and humor. Whoever is talking should speak as though they are talking to a real person, having a real, exciting conversation. There is nothing worse than watching an interview or speech from someone who is boring, monotoned or seems to be speaking to themselves.
6. Look alive and know the material. It is so important to practice! The second the camera comes on, if you have practiced, it will show through, and you will appear professional and intelligent. If you start tripping up on your words, it can make people disengage.
7. Create lots of short clips. People disengage quickly and don’t have super long attention spans. If you are creating a video and want to keep people engaged, the best way to do that is by creating lots of short clips and putting them together. It helps to break up what people are looking at by adding in changes of scenery. This keeps people watching.
8. Keep transitions simple. When you are transitioning from scene to scene and changing things up, you want to keep it as simple as possible. crazy transitions like rotating or spinning can be distracting and hard to watch. Fading to black or cross fading are the simplest way to transition.
9. Take advantage of filters. There are so many filters that have been created for ease of use. When you are finalizing your video through YouTube editor, you can adjust the filter to make it brighter, softer, or more colorful. Take advantage of these filters to make the end result crisp and beautiful!

Need Professional Help?

If you are planning to create a video and want help from a professional to ensure the result is high quality, contact us for help! RaffertyWeiss is your source for quality video production at every stage.