Creating Effective Training Videos for Federal Government Agencies

Compelling training videos allow you to easily communicate your company’s ideas and methodologies to your employees and staff. Whether you’re in a corporate environment or a government agency, a good video can make the training process more accessible and more understandable. In a government setting, you’ll want to ensure all employees are on the same page and understand your policies and procedures so they can carry out their duties properly.

Discover the best way to create effective training videos for your federal government agency.

Choose what kind of video would work best. Before you create a training video for your government agency, you need to decide which format will resonate best with your audience. For example, will an animated explainer video get your point across? Or is the topic more complex — something requiring a more in-depth explainer like live-action or micro-training footage? Regardless of the format, you want to deliver the content concisely and make it easy to digest.

Draft a solid script. Like any good movie, a training video is only as good as the script. In some cases, you’ll have an in-house person write the video’s content. If you don’t have an in-house writer, you can work with an expert production team capable of stepping in and helping with script creation for your government training video. Whoever is writing the script should focus on developing something concise and easy to understand but engaging enough to maintain the viewer’s attention. The tone is also important, even in government training, as it can help keep the audience’s attention.

Make it professional. In some industries, you can get playful with training videos. That’s true even with government agencies! Regardless, you should still treat a training video like a professional production. This means avoiding everything from bad acting to poor audio and lighting quality. These factors can instantly take the viewer out of the action — even if that action is for training purposes.

Incorporate interactive elements when it makes sense. You won’t be able to include interactive elements in every government agency training video. When appropriate, features like quizzes can help make your content more effective. Doing so gives you a way to assess what your audience picked up from the training videos while simultaneously helping the viewer retain the information. If they can easily recall what they’ve learned, they’ll be able to apply that information in a real-world setting.

Use real-world scenarios. Training videos are all about providing the viewer with the tools they need to handle situations when they come up in the field. By using real-world examples, you’ll better prepare your trainees, as they’ll be able to see how these scenarios play out when using the proper methods. Doing so helps reinforce your message and makes the training more relevant.

Include closed captions. No matter what kind of video you’re creating, captions should always be part of the process, especially when it comes to training videos. Using closed captions ensures your content is accessible to audiences of all capabilities, no matter whom it gets shown to and when.

Use a Video Production in Washington DC

At RaffertyWeiss, we’ve worked with many government agencies, including the Department of Labor, the Department of Justice, the Department of Health & Human Services, the Department of Education, and more. We’re a local video production company with the experience and expertise needed to create effective training videos for federal government agencies.

Get in touch with us today to see how we can help you.