How To Create a Powerful and Effective Virtual Event
In today’s world, being able to create an effective virtual event is a must for almost every business across every industry. Regardless of the size of the event, hosting an event that is engaging and that adds value is important, especially in today’s ever-changing space.
Most people have several virtual meetings to attend every day. Whether they are one-on-one Zoom meetings with clients, coaching meetings, Monday morning team meetings or company-wide virtual training events, we are in a world where staring at a computer screen all day is the norm.
This makes it even more important that when we are creating a virtual event, we make sure it brings something unique and powerful to the table to keep people engaged and connected.
So, How Do We Create Effective Virtual Events?
1. Finding a quality platform to host the event:
One of the most important pieces to creating an effective virtual event is using a platform that is reliable, safe, and easy to use. One of the most frustrating and disengaging things is a platform that is difficult to navigate or that keeps glitching out. When we stop and go on a virtual event it is much more difficult to get people to re-engage.
2. Using modern equipment with good quality lighting:
When you are hosting an event and speaking to an audience of employees and potential clients, you want to make sure the lighting is beautiful and that you are giving your audience something nice to look at.
3. Using the right backdrop or green screen:
Something that also goes hand in hand with this is creating a good back drop. You don’t want to host your virtual event from your bedroom with a pile of laundry behind you. Not only is that completely unprofessional but it is also very distracting for everyone attending the event.
4. Provide a way for your attendees to interact so they don’t feel like you are just talking at them for hours:
Interactive tools can include things like live group chat to encourage engagement, polls and surveys during and after the event, social media feeds to keep the attendees engaged after the event is over.
5. Virtual breakout sessions:
During the event you may consider offering break out sessions that connect certain people. Some ways to do this include live group and private chats, attendee polling, virtual white boards, YouTube integration.
6. Protect your security:
Virtual events can sometimes cover material that we want to keep secure from unwanted eyes. Make sure that you are hosting your event on a platform that offers this level of security. At Rafferty Weiss, security is highly important to use. Some of the options we use to create high level security include delayed link distribution, password protection, intranet only player pages, single sign on integration and more.
7. Analytics to see your reach:
Sometimes it’s hard to know if our meetings are effective. One way to know is to quantify the reach and impact of the event to help identify prospects for future follow-up.
At Rafferty Weiss, our highly experienced team has been working on and evolving virtual events to keep up with today’s demands and to ultimately provide businesses a place for creating highly effective virtual events. For more information, contact us today!