How Video Production Differs by Industry

Today, people spend around 16 hours per week watching videos online. These hours do not include the time spent streaming and watching broadcast TV, so the amount of total video consumption is actually much higher. With all this screen time, businesses have jumped on board with video production because they know it’s an easy and foolproof way to reach their consumers. 

For a Washington D.C.-based video production company, that means creating different types of videos for various industries. However, the type of video businesses want depends on their industry, audience, and goals. Some organizations benefit from public service announcements (PSAs), while others lean toward educational, animated explainers, training, informational, and marketing videos. 

Here, we take a look at five different industries and what videos they typically produce.

Government 

In Washington D.C., many federal and state government agencies reach out to RaffertyWeiss for their government video production needs. In some cases, they’ll need a PSA, while other situations may call for a training, informational or outreach video. Producing a government video differs from other industries because the timelines are normally longer, there’s more competition on companies bidding on projects, and all videos must be 508 compliant and accessible. Creatively, a government video has the same level of authenticity and high-quality content as any other video.

Colleges and Universities

Videos for schools, colleges, and universities typically highlight something that makes their institution stand out among the competition. For example, some schools may want to use their campaign video to showcase their newest lab, latest technological advances, building or facility, while others may wish to update their admissions videos for recruiting purposes. The formality of education-based videos isn’t the same as government; however, ensuring they’re accessible and diverse is essential to both. 

Corporate

When it comes to corporate video production in Washington D.C., the options are limitless. Corporations can set their own rules and have more freedom regarding the type of video they want to create. You’ll see everything from animated explainers, marketing, onboarding, training and e-learning videos. For marketing or informational videos, you want to make sure the corporate executives and employees featured in the video align their stories with the business’s key messages. If a company is rolling out a new product or service that’s difficult to explain, an animated explainer is a perfect solution.

Non-Profit

Non-profit video production services are unique because these videos tend to create a sense of urgency while delivering the organization’s message with compelling and emotional visuals. From fundraising pieces to online videos and PSAs, non-profits make videos to connect with donors emotionally. Sometimes, the videos are serious, but they may include humor or light-hearted moments in other cases. Working with expert video producers is essential to ensuring your video is appropriate and hits the mark with your audience and goals.

Event Planning

In 2020, COVID-19 completely changed the event planning industry. Gone were in-person conferences and meetings, and in their place were virtual events. As the technology and knowledge surrounding virtual events evolved, the quality of the events got better and better. We expect to see some of the tactics created for virtual events used in future hybrid events. Event planning agencies in Washington D.C. can use videos to boost their experiences. Whether it’s a speaker who films their session beforehand or an animated explainer from a sponsor, there are plenty of ways event planners can use videos to elevate their conferences, town halls, and meetings. 

Create Videos That Work for Your Industry

No matter what industry you’re in, videos can significantly impact and leave a strong impression on your audience. If you’re looking for professional video production in Washington D.C. or its surrounding areas, RaffertyWeiss is your top choice. Learn more about our video production services, and contact us today to see how we can help you with your next project.