How Federal Government Agencies Can Reach a Larger Audience Through Podcasts

Podcasts are Popular:

Podcasts have many advantages over traditional forms of public service announcements. For starters, listening to advertising on mainstream media is regarded as an annoyance, rather than considering it a source of quality information. Recent studies state that the number of US podcast listeners increases 16% every year. The number of podcast listeners within the United States is estimated to increase from the current number of 75.9 million listeners to over one hundred million in 2024. News and current affairs hold the second-to-top ranking amongst all the genres. Podcasting has grown so much that people are now spending more time listening to podcasts than watching television.

Podcasts are Personal:

Talking to your audience through a podcast has a more intimate feel than mass marketing can provide. When listeners choose to hear your agency’s opinion, they have a vested interest in what you have to say. Talking to them in a casual, informal manner while sharing information, makes the podcast seem more like an intimate discussion between friends. This forms a relationship based on trust, and from this your message is guaranteed to be received favorably. Listeners will be more inclined to acknowledge the personal side of your agency and see it as an organization made up of people, rather than being a faceless and formless department.

Podcasts are User-Friendly:

Unlike other forms of online learning systems, podcasts don’t require the listener to be seated in front of their computer or television. Podcasts have content that is easily consumed, and they don’t even require undivided attention. Most people listen to podcasts while commuting, at the gym, or cooking, which allows them to learn new information with little effort and while completing other tasks at the same time. Bluetooth technology has made it easy to connect to podcasts through car radios and cordless headphones, so people can easily and quickly set up their devices to enjoy a podcast session. Since podcast are on-demand, listeners can choose specific topics from previously aired episodes, and listen to them again and again if they want to remind themselves about pieces of data.

Podcasts can be Repurposed:

Each episode of your podcast is multi-dimensional; once you’ve finished recording, you can transcribe it and use the text as a blog post on your website. If you use a video recorder at the same time as recording audio, use sections of the video on social media. The initial fees for setting up your podcasting can be spread across multiple areas to widen your audience and appease the accountants in the finance department.

Podcast Production:

Since podcasts are in high demand, you should make an immediate start to capture your target audience before someone else does. Government agencies don’t usually have the resources to produce podcasts at a professional level, so contact RaffertyWeiss Media for more information on how their team can help you script, record, and edit your first podcast. It’s vitally important to provide quality content and high-definition audio for your podcast, or listeners will switch to another podcast for their information. RaffertyWeiss has worked with businesses from all major industries and are willing to provide the highest level of service to government agencies large and small.

Final Thoughts:

Podcasting is one of the most popular methods for gaining new information in today’s media-hungry world. It’s the best way to connect with people from all demographics and to become relevant to younger generations. It will also drive traffic to your government website so individuals can learn more about the topic you’ve been talking about. Producing digital content in the form of podcasts is a powerful and cost-effective way to broaden your audience. It’s time to step up to the microphone to share your agency’s knowledge and expertise with the world.