How Federal Government Agencies Can Reach a Larger Audience with Video Production
Federal government agencies provide an essential role in society, creating policies and services that protect and improve the lives of everyone in this country. Finding a way to share their agency’s mission in such a way that their message is understood and appreciated by the public is just as important as the policies themselves.
Producing video content that speaks to the appropriate demographic is vitally important to the success of any campaign that a federal government agency wishes to implement and promote. When you have a professionally presented video from a company such as RaffertyWeiss, you can easily and effectively introduce your agency’s message to a larger audience. Here’s why…
The Public Prefers Video:
When it comes to sourcing information about products and services, TechJury says that 66% of the population go to videos first. A large proportion of these video clips are sourced from YouTube. This site has over 2 billion users (which is one-third of all Internet users) and 5 billion videos are watched on YouTube every day. In particular, the medium of video appeals to Millennials and the Generation Z audience. In a recent poll, half of YouTube users said they didn’t know how they’d get through life without video. It’s the main source of their information and entertainment needs.
It’s probably not a surprise to learn that most people watch videos to relax and unwind, but according to this same survey, the second most popular reason for watching video is, “It teaches me something new.” Also making it into the top ten list of reasons to watch video clips is, “It keeps me in-the-know” and “It addresses social issues that are important to me.” All these areas are goals that government agencies aim to cover, so it’s vitally important to have video available to this age group.
Video is Business Oriented:
TechJury reports that 93% of businesses gain new customers as a result of video content. This isn’t just because people choose to look for specific items of interest, it’s also due to the inner workings of social media’s algorithms. Video performs better than other formats because it captures and holds a viewer’s attention for longer, so companies such as Facebook push video to the top of their feeds. This is why video is part of the marketing strategies of 81% of businesses. Since the public seeks video over any other form of media, it’s obvious that government agencies must provide information through video to fill this need, and to stay relevant in the digital age.
What Does the Public Need?
Video is an important part of the initiatives and strategies of federal government agencies in today’s media-hungry world, and it will be an essential factor in future campaigns, but consumers will not put up with video that is not produced to professional standards. The realm of the Internet is saturated with video clips, and the public has been exposed to a variety of video styles—to hold their attention you must supply sophisticated and informative content. For your message to stand out and succeed in this digital era, it’s imperative to deliver appealing and compelling material from a respected and experienced video production company. In a recent survey, having excellent production quality was listed as an essential part of wanting to watch a video on YouTube. Video is a powerful medium, but to keep viewers engaged you need high-quality video that appeals to your target audience while clearly conveying your message.
The Advantage of Video:
For government agencies in particular, video is a superior medium to other forms of information sharing because it can humanize this group of public servants. An emotion-based video creates a connection with the community, so viewers will respond more favorably to the message being imparted. This builds trust between both parties and helps you forge a strong relationship with the public. Video also provides greater context and meaning to any other type of media campaign, which adds value to your target audience’s appreciation of the data being shared.
Professional video production is a multi-purpose medium, offering a diverse range of future uses. Clever scriptwriting ensures that bite-sized portions from the main video can be clipped and used in a variety of ways, from social media to press releases. This reaches a larger audience through its display across multiple platforms.
TechJury notes that 87% of businesses saw an increase in web traffic thanks to video, and 89% of those surveyed said that video gave them a good return on their investment. These statistics show how important and cost-effective a well-produced video is to government agencies wishing to lift their profile and disseminate awareness on any topic or agenda.
Video is easier for people to consume and comprehend than text in newspaper articles, blog posts, and magazine ads. Those watching video retain 95% of a message, compared to only 10% when reading it in text. Video gets your message understood quickly and easily—and it stays with the viewer for a longer period.
Why Do You Need a Video Production Company?
Working with a professional production company offers so much more than just a video recording crew. At RaffertyWeiss we provide all the necessary services from scriptwriting to filming and editing. We are an award-winning video production company that has produced a variety of public service announcements and training videos for the federal government over the past 20 years. Our role is to create high impact video and multimedia that gets results.
Conclusion:
Viewing statistics show that professionally produced video content is the way that government agencies can reach a larger audience. In this modern digital era, video will gain even more popularity in the future. This versatile format can be used online and offline in a variety of ways, but it will only be effective and memorable if it is engaging and original. See RaffertyWeiss and take your first steps into digital media strategies through the powerful medium of video.