What Makes a Good Animated Explainer Video

Animated explainer videos are an excellent marketing tool that can be used in a variety of industries. From tech to finance and educational institutions, even nonprofits and federal government agencies, an organization can use animated explainer videos to demonstrate difficult topics and capture the attention of their audience in one fell swoop.

If you have a complicated product or service whose benefits aren’t immediately obvious, an animated explainer can simplify the way you engage with your target audience. Whether it’s a new technology that no one has ever offered before or an updated design that no one has ever considered, an explainer video can help you get your point across amongst a broad audience.

Animated explainer videos are also effective in that if they’re engaging enough, they’re more likely to be shared. Because they’re bite-sized bits of information, they’re easily digestible for viewers which expands your content marketing efforts in addition to capturing the attention of your customers.

Here’s what it takes to make a captivating animated explainer video:

Keep it short and sweet. Like any good advertisement, your audience isn’t expecting to be overwhelmed with a ton of information. As such, your animated explainer should be concise, giving your audience enough information to want to learn more. Later in the marketing funnel, you can give them more intel as to the additional upgrades or services that you offer, but there’s no time for that in an animated explainer. Spark their interest and let the rest happen naturally.

Stand out. Give the people something to talk about! The best animated explainers become topics of discussion in everyday conversation. Whether you take the humorous route, address a pain point your target audience has experienced, or include shocking statistics, present your information in a memorable and exciting way. Take advantage of relevant music, imagery, and animation to explain your product or service in a clear but unforgettable way.

Be smart about humor. Using humor can work in most cases, but not all. It’s important to understand your audience and how likely they are to receive humor favorably. The topic of your product or service will weigh heavily on the decision to use humor or not. If you choose to go to the comic side, remember that your message should still be coherent. Don’t let comedy cloud what you’re offering to consumers.

Resonate with your audience. Any type of advertising should do this, but it’s especially important with animated explainer videos. You only have a short amount of time to connect with and engage your audience. Make sure that impression is lasting and gets them eager to learn more about your product or service.

Break down what you’re offering. It won’t always be possible, but in some cases, products or services can be deconstructed or demonstrated to make an animated explainer video super effective. These breakdowns work best for those in the online service or software industries, but they can work for others. If you want to use a breakdown in your explainer video, make sure it’s clear and makes sense — the last thing you want to do is confuse your customer.

An animated explainer video production company can help you produce short videos that creatively demonstrate your product or service. You won’t need to worry about casting or location. And, they have a longer shelf-life because animated videos don’t feature employees, staff, or clients who could eventually leave your business or organization.

Well produced animation and dynamic text videos can be created quicker than a traditional video, and they use unique storytelling methods. Bring your organization’s story to life and keep your audience intrigued with an animated explainer video.