What to Look for in a Video Production Company

Smart business owners and savvy marketers appreciate that well produced videos have a significant impact on potential customers. They realize that high quality video forms the basis of successful marketing strategies, so professional video production companies are in high demand now. But which one will be the right fit for you? Here’s what you need to know if you are looking for an experienced and professional video production company in the Washington, D.C. area.

They are innovative: A successful video production company is going to be aware of the latest trends and will have invested in the type of technology that will keep them on the cutting edge of creativity to provide fresh results. Look for a team that combines state of the art camera equipment and the newest editing software, so you can be assured of original and stylish content that compliments your marketing strategy and connects with a discerning audience.

They have a portfolio that exhibits diversity and quality: When you make an investment in advertising and corporate marketing you expect a good return from your money, but this can only happen if the result is in alignment with your brand. You need a video production company that has a proven track record of providing impactful video content with exceptional production standards, along with an awareness of the focus of your business. Checking each company’s portfolio is the perfect way to judge for yourself if they have the experience and ingenuity to provide the style of video that will fit your brand. After all, the video that is produced for you is going to represent your business, so if your customers see impressive production standards and clever editing, they will associate those qualities with your products, services, and organizations too! Viewing examples in a portfolio also offers an opportunity to evaluate the creative style of the production company. When it comes to content creation, every video production business has a signature style, and the combined attitude of the director and editor will appeal to a particular demographic. Make sure the vibe of the potential production company seems to match your vision and the intended audience of your business.

They are experienced professionals: If the video production company has produced campaigns for educational and nonprofit organizations, federal government agencies, and Fortune 100 companies, you can be assured they have a credible pedigree and a wealth of experience behind them. But it’s also important to verify the company can complete your project by an agreed deadline, have a strong sense of focus, stay within budget, and will communicate with you in a timely manner — these are all hallmarks of a seasoned professional. And they are qualities that you can easily form an opinion about before hiring them for the job. Through initial conversations you can gain an impression of their organizational skills and their enthusiasm about your project. You can also look through reviews and testimonials to make sure previous clients were totally satisfied. Many video companies can handle the production of the entire assignment from start to finish, but if you only need a portion of a project done, such as scriptwriting or shooting, then make sure you can request that instead.

They are passionate about video production: To provide a captivating product for your business, you need to partner with someone who sees their work as a challenging adventure. They can’t be creative without a healthy dose of passion in their career. Search for a video production company that shows excitement about what they do and has a workplace culture that brings out the best in their employees. Listen closely as they discuss your project and make sure they seem genuinely interested in your campaign. Even after your first meeting you should feel confident that your video is going to be as important to them as it is to you.

Conclusion: There are many video production companies in the Washington, D.C. area but only a few specialize in making video content that combines strategic thinking along with a high degree of authenticity and humanity. Do your research, but use your heart too, because finding the right one will enable you to collectively create a video that will engage your target audience and deliver new customers.