Why Your Business Needs a Video Commercial
It’s sad but true. If your website is boring, it’s going to be overlooked. A home page filled with text, or one that is poorly illustrated with just a few photos scattered across it will be ignored by potential customers. They’ll skip right past all that important information you carefully curated and they’ll visit your competition instead.
Having valuable information on your website is not enough anymore — people want to be entertained. It’s time to bring your brand to life with a compelling video commercial that has prime position on your web page. You can then integrate it into your social media and feature it on YouTube as well.
Tell Your Story With Video
It may surprise you, but telling customers what you produce is not as important to them as why you provide your goods or services. Not many business have a truly unique product or service, which means there are other people in the marketplace willing to match your prices, or go even lower, in order to take sales away from you. Standard marketing won’t make this problem go away. However, connecting to people through the power of video gives you the opportunity to engage with your target audience and tell the story of why you are passionate about your line of business.
Storytelling is an age-old device for sharing messages about values and how to make a difference in the world. A video commercial is the new incarnation of storytelling. It’s an opportunity to explain what you do, how you do it, and how the customer can benefit from an association with your business.
Why Does Video Work?
- A creative video commercial is a combination of entertainment and valuable information. Studies have repeatedly found that using video content on a landing page increases conversion rates exponentially. Video marketing statistics constantly say that the use of video on landing pages, when combined with a good marketing strategy, has the power to increase conversions by 80%.
- Video is in demand from consumers. They seek video content on YouTube and mainstream media before looking at any other form of information.
- Video is trendy, but that’s only part of the reason why you need a digital commercial for your business. Video marketing is a proven method for helping people digest information in a way that is natural, comfortable, and easy. Your customers remain more engaged with video than text, and they retain much more of the message.
- A video commercial is an easy way for your customers to understand your products and services. When watching a video, they can see how your product works, rather than trying to decipher it through a written description. This option also means your customers have more realistic expectations of a product, knowing exactly what they are purchasing, which reduces return rates and increases their satisfaction with your online sales.
- Free advertising is another huge advantage of video. After producing your video commercial, your message has a wider reach than ever before. You have access to free traffic sources such as Dailymotion, YouTube, and Vimeo. When combined with social media, the return on investment is astonishing! And incorporating your video commercial on your website improves SEO rankings because search engines prioritize pages with blended content.
Don’t Get Left Behind
It’s a competitive world and having an online presence is not only desirable, it’s a necessity. But being online is not enough for a modern business. Having online visibility means having strong video marketing. RaffertyWeiss Media can help you transform your business with a video commercial that is memorable and affordable. Our services include pre-production, production, and post-production of videos through a team of highly experienced producers and editors. Form a long-lasting relationship with viewers through a professional-looking video that tells your story and connects with theirs. Video is a versatile and profitable marketing tool and it’s the best way to convert visitors to buyers. Act now or you’ll be left behind.
