7 Ways Videos Can Make Complex Products or Services Easier to Understand

Have you ever read something and thought, “This would make so much more sense if someone explained it to me in person”? For many complex products and services, that’s the case! However, having a company representative ready to explain these complexities isn’t always a reality. This is especially true when you’re mass-producing something. Enter video production. 

Discover how video content can streamline communication between you and your intended audience, making your products or services easier to understand. +

Videos are the ultimate communication tool 

Everyone learns and retains information differently. Luckily, videos appeal to a variety of learning styles. Generally, it’s easier for viewers to soak up the information you’re presenting when it’s done in a video format instead of reading some sort of script or manual. That’s because visuals and verbal explanations simplify all kinds of ideas, even those that are super complex.

Animated explainer videos make complex topics easy to understand 

If you have a complicated product or service, animated explainer videos are particularly valuable for simplifying them. Animation makes following processes or explanations that would otherwise seem overwhelming easy. While tech and finance companies have seen success with animated videos, all types of corporations can use animated videos to illustrate data flows, software processes, and market dynamics in engaging and digestible ways. 

Use videos to demonstrate and educate

Do you have a product that would benefit from a live demonstration? Videos allow you not only to say but also show clear, step-by-step instructions that text or static images might struggle to convey. Whether you’re showcasing a product’s features or explaining how to use a service, video content ensures that each step is presented in a logical, actionable way—even when you can’t be in front of your audience physically.

Make data more digestible with video

Data-heavy content can be challenging on paper. Motion graphics and infographics within videos can take complex charts, statistics, or product specifications and make them more tangible, relatable, and visually appealing. Presenting data this way also helps maintain viewer engagement (which can be vital for those presenting a topic that may otherwise seem dry or overwhelming). 

Videos make you and your business more approachable and trustworthy 

When customers trust you, they come back and recommend you to others. Fostering that trust starts by demonstrating all of the ways your product or service can be of use to said customer. One of the best ways to do that is by showcasing your offerings in real-world settings. It’s also a great way to connect with existing or repeat customers and show off all the new or unique ways your product or service can be helpful. 

Boost engagement and create customer retention 

If you want to receive higher engagement and retention rates, consider video production. Studies consistently show that video content holds viewers’ attention longer than text—82% of people have been convinced to buy a product or service by watching a video. With the captivating mix of visuals and audio, video provides an immersive experience that keeps customers focused and more inclined to remember your message.

Video content is customizable to the platform 

Today, video content can be used almost anywhere, from TV and online ads to social media and beyond. That means more exposure and customer education. More importantly, you can tailor your content to the platform you want to use to distribute it. For example, short-form videos are perfect for social media, while longer, in-depth tutorials are great for websites or YouTube, and explainer videos for product pages. This customization and flexibility allow your business to reach the right audience effectively.

RaffertyWeiss Media Can Help You Sell Your Product or Service Through Video

By investing in video production, your business can enhance customer understanding, engagement, and overall satisfaction. It can also pave the way for stronger relationships and long-term success. 

Contact us today to create a video for your business or organization that you’ll be proud to call your own.