How Federal Government Agencies Can Breakthrough the Noise with Video

In today’s world, information gets consumed at a rapid pace. Naturally, video production has become one of the most powerful marketing tools for disseminating a message and resonating with audiences. However, video strategies aren’t just for corporate companies and start-ups. Federal government agencies should be investing in video production as well.

Video has an undeniable impact on a massive amount of people by combining visual and auditory elements that make messaging easy to digest, engage with, and share. If you work for a federal government agency and want to effectively communicate with audiences nationwide, here are some of the ways you should use video production.

1. Public Service Announcements (PSAs). One of the most common and impactful ways the government can use video is through PSAs, short, bite-sized videos designed to raise awareness about important issues like public health, safety, and social responsibility. Primarily, government agencies can employ PSAs to convey messages about topics like vaccination, disaster preparedness, and public safety measures. However, there are a variety of issues where a well-produced PSA can make an impact on the desired audience. Relaying these messages through video can help them be emotionally resonant and result in increased compliance and public understanding.
2. Education and Training. Like many companies, government agencies need training videos for a variety of purposes, whether it’s to teach employees, inform citizens, or provide guidance on government-specific procedures. How you present this information can make or break how much the viewer retains. Video makes delivering complex ideas like these more straightforward. It also provides the message in a digestible format that’s easy for a broad audience to understand.
   
3. Policy and Legislative Updates. Legislation is constantly changing. Video is a fast and easy way to let the public know about policy changes and legislative updates, helping to keep people in the know about what’s happening in their communities and nationwide. In this way, video can help foster transparency and accountability within government operations.
   
4. Crisis Communication. When a crisis happens, information needs to be shared quickly and efficiently. Video becomes a crucial tool for government agencies when it comes to communicating details about things like natural disasters, public health emergencies, security threats, and more. Using this medium, you can provide real-time updates, instructions, and reassurance to the public while also conveying a sense of urgency and authenticity.
5. Government Promotions and Initiatives. One of the most common ways the government has used video historically is to promote initiatives, campaigns, and services. But these videos can go beyond self-serving topics and range from promoting tourism and economic development to encouraging civic engagement and participation in government programs. With the visual storytelling capabilities of video, it becomes an ideal medium to showcase the impact of government initiatives and build public support.
6. Social Media and Online Engagement. There’s no faster way to spread information than the internet. Almost everyone is online and using social media, where information — especially government-related information — can easily get misconstrued. When used properly, video can set government agencies up to better engage with their constituents in a transparent way that fosters an emotional connection. Moreover, video can allow the government to start awareness-generating conversations in a space where they can receive direct feedback.

When to Use Animated Explainer Videos

If you’re developing a video strategy for a federal government agency, you may hit roadblocks, like who to cast, where to shoot, and hiring the right production crew. There’s a simple solution — animation.

Whether you want to create a PSA, social media post, or other educational video, animated explainers are a highly engaging, visually appealing medium that eliminates the need for a big production without sacrificing the quality of results. That’s because a good animated explainer gets your message across quickly and effectively while helping to increase retention rates and a person’s understanding of your message.

Professional Video Production for Federal Government Agencies

Investing in a professional video production strategy can help federal government agencies reach larger audiences and make a bigger impact on the public. At RaffertyWeiss Media, we have the expertise, experience, and creativity needed for federal government video production and animated explainers. We’ve worked on everything from broadcast media outreach to public service campaigns and compelling public informational and training videos. Depending on your goals, we can help you determine which video is right for your message.

Contact us today to create a government video production you’ll be proud to call your own.